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Project: |
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Before there was “Jackass” there was “The Dudesons,” four friends from the depths of the Arctic Circle performing crazy stunts and wreaking havoc. This past summer they stormed the US with their antics as they released their first DVD stateside. |
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Objective: |
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To create national awareness of the DVD releases. |
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Strategy: |
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- Leverage the trend of extreme-stunt comedy to build critical press interest and tons of media interviews.
- Put "The Dudesons" on the celebrity party circuit sending them to premieres and high profile parties to gain recognition of their brand.
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Press Results: |
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The Dudesons and their DVD were covered in an extensive variety of high profile print and broadcast media outlets including FHM, Jimmy Kimmel Live, MTV News, and Opie and Anthony. |
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©2007 KFPR | Photos courtesy of Startracks Photo |
