-- KFPR - Case Studies --

	Project:
	Ongoing media relations for The Hitcher, the feature directorial debut of Dave Meyers, starring Sophia Bush & Sean Bean in the remake of the cult classic released from Rogue Pictures.
	Objective:
	To create feature stories tied to the release of The Hitcher.
	Strategy:
	Position Dave Meyers as the next big film Director, focusing on his crossover from the Music Videos world where he is universally regarded as today’s top Music Video Director.
	Press Results:
	Dave sat down with tons of press during and after the filming of his movie including: Stuff Magazine, Giant Magazine, Us Weekly, MTV News and more.