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Project: |
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KFPR developed a major week-long events campaign for the launch of LEBLON, a Brazillian rum favored by the entertainment community. The company was focused on raising its profile within the film community speciffically with talent, executives and entertainment trades. |
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Event Project: |
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- A gift bag suite with the hottest gift bags of the film festival. The suite created enormous buzz with people wondering exactly what was in the bags.
- A mobile film premiere “happy hour” that visited nearly every film studio office, film premiere and ll the editorial offices of the trades.
- Developed a beachfront cocktail club for hosting execs for meetings and events with a Leblon bar.
- Sponsor major premieres and celebrity parties throughout the festival.
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Press Results: |
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Press coverage included national news such as US Weekly, People, Variety, Weekly InTouch and Leblon gained enormous recognition among taste makers and
consumers throughout the festival. |
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©2007 KFPR | Photos courtesy of Startracks Photo |
