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Project: |
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Release of Peter Gabriel’s Africa Calling and Peter Gabriel: Live and Unwrapped. |
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Objective: |
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To create national awareness of the DVD releases. |
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Strategies: |
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- Leveraged celebrity to build a critical press day of back-to-back media interviews.
- In addition to using celebrity involvement, stressed the importance of Africa Calling and its relation to Live-8 to secure a wide range of entertainment and political press interest.
- In Live and Unwrapped, Peter’s daughter Anna Gabriel was a key component as the documentary director for the DVD. We utilized her to round out interviews for the press tour.
- Advance DVDs to key reporters for reviews.
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Press Results: |
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Both DVDs simultaneously covered in an extensive variety of print and broadcast media outlets such as: NY 1, Reuters, Rolling Stone, ABC News Radio, Showbiz Tonight, Premier Networks, eXtra, Fox News, Global Rhythm |
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©2007 KFPR | Photos courtesy of Startracks Photo |
