Project:
  Agency of record for all publicity for New York City Film Commissioner, including business initiatives, consumer outreach and trade/industry relationships. Primary focus on City’s “Made In NY” program and press surrounding the Commissioner and the increase in filming in NY, resulting in positive economic impact.
Strategies:
 
  • Utilize Commissioner as key spokesperson and cast wide net of press outlets including business publications, entertainment trades and consumer magazines/newspapers.
Press Results:
 

Campaign has resulted in significant press awareness including a feature business article in the Wall Street Journal and a major consumer piece about the agency’s “Sets In The City” program circulated nationwide via a major AP article. Additional coverage from the following: The Wall Street Journal, NY 1, Access Hollywood, USA Today, eXtra, The Hollywood Reporter, New York Times, Fox News, CNN, Variety, Entertainment Tonight

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