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Project: |
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In their three years together, Cream was a prolific, thrilling live act. Their short but remarkable history earned them an inauguration into the Rock and Roll Hall of fame in Los Angeles in 1993. This was the last time the band was together until their highly anticipated, hugely successful reunion at London’s Royal Albert Hall May 2005. After much speculation, the Cream reunion landed in New York during for three sold out nights at Madison Square Garden in October 2005. |
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Objective: |
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K.F.P.R. handled all press surrounding the two reunion concerts including concert announcements, pre-event press coverage, concert reviews, and on-site photo-ops. Using the buzz around the legendary rock group members Ginger Baker, Jack Bruce and Eric Clapton both the London and U.S. reunion concerts were branded as THE must see shows of this decade. The shows garnered international press coverage from the world’s top publications. |
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Press Results: |
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Campaign resulted in significant press awareness including: USA Today, Billboard, Today, New York Times, Variety, Rolling Stone, NY 1, Wall Street Journal, Reuters |
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©2007 KFPR | Photos courtesy of Startracks Photo |
