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Project: |
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Global album release of Enya’s Amarantine. |
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Objective: |
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To create international press awareness for the album’s U.S. release. Position Enya as a consistent staple in new age music to drive sales. |
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Strategies: |
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- Advance albums to key music writers for reviews.
- Utilize Enya to generate select advance interviews with print outlets to coincide with release reviews.
- Build post-release press days to further generate CD buzz and sales.
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Press Results: |
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Enya had highest debut of any album to date and has already gone multi- platinum. Campaign resulted in significant press awareness including: USA Today, Billboard, Regis and Kelly, New York Times, Variety, The Early Show, People, Wall Street Journal |
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©2007 KFPR | Photos courtesy of Startracks Photo |
