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Project: |
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Launch of the first annual benefit gala for WITNESS, the international human rights group, co-hosted by Academy Award-winning actress Angelina Jolie and musician activist Peter Gabriel. Event aimed to highlight WITNESS’ ongoing work to document human rights violations. The event included performances by rock icon Emmylou Harris, legendary performers Nile Rodgers and CHIC, and other special guests. |
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Press Results: |
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Campaign resulted in significant press awareness including: People, Time, Access Hollywood, US News, eXtra, CBS News, Reuters, Entertainment Tonight |
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Ultimate Business Results Achieved: |
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The event raised over $350,000 towards their efforts and attracted international political news press and entertainment coverage. |
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©2007 KFPR | Photos courtesy of Startracks Photo |
