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Project: |
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Release of The Who’s 3-Disc boxed set, The Who: Tommy and Quadrophenia Live with Special Guests. |
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Strategies: |
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- Leveraged band celebrity to book a national press day with back to back line-ups of top entertainment press, including CNN and Extra-TV, was put into place. The day culminated in a huge release party filled with press and special guests including Mike Myers.
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Press Results: |
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Top entertainment press turned out for both the press day and the release party covering the DVD in both entities. Campaign resulted in significant press awareness including: Fox News, Rolling Stone, NY 1, eXtra, ABC Radio News, Reuter, Showbix Tonight, Variety |
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©2007 KFPR | Photos courtesy of Startracks Photo |
