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Project: |
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Press agency for Kennedy Center’s Mark Twain Prize for Humor, 2001 – 2004 honorees. To generate awareness for the event, the honoree and the overall Mark Twain Prize. |
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Strategies: |
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- To utilize honoree and guest performers for press interviews with key outlets
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Press Results: |
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Campaign resulted in significant press awareness including: E Entertainment, Fox News, USA Today, People, Entertainment Tonight, CNN.com |
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©2007 KFPR | Photos courtesy of Startracks Photo |
