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Project: |
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Utilize Celebrity Chef and Master Sommelier Andrea Immer to profile creative, tasty recipes along with handy wine pairings, in conjunction with new CD series. |
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Objective: |
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To create national press awareness for Andrea Immer as a personality along with her new CD products available. Generate opportunities and events for Andrea as a wine expert and celebrity chef. |
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Strategies: |
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- Utilize Immer’s expertise for major publicity push with national outlets including women’s magazines/newspaper features, morning show segments, etc.
- Generate “food” features utilizing recipes and wine pairing tips.
- Stage regional special events with meal/wine/music pairings – invitations to journalists for Q&A session for regional/syndicated coverage.
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Press Results: |
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Campaign resulted in significant press awareness including: USA Today, The New York Times, The Early Show, Health, Woman's Day |
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Ultimate Business Results Achieved: |
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- Significant profile with national press outlets
- Strong sales of products
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