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Project: |
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Launch of Leslie Sansone as one of country’s leading fitness experts and health lifestyle gurus with a line of branded videos, workout products, etc. |
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Objective: |
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To create national press awareness of Leslie Sasone and position her as a foremost health and fitness expert. To use Leslie’s fitness regimens, eating plans and fan testimonials to detail a healthier lifestyle. |
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Strategies: |
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- Utilize Leslie’s industry clout as highly certified expert on President’s Fitness counsel to generate personality profiles, features and news segments.
- Utilize unique Leslie approach for fitness walking as simple, easy program
- Stage walking events and regional community appearances to generate press exposure across the country.
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Press Results: |
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Campaign resulted in significant press awareness including a two-year deal as Contributing Editor at WOMAN’s DAY Magazine with 7-9 articles bylined per year. |
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Ultimate Business Results Achieved: |
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One of the most popular and recognizable brand entities for Coors |
