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Project: |
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Launch of Coors Light Twins as major corporate branding initiative. Utilize Twins in public relations capacities to generate exposure for the brand. |
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Objective: |
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To create national press awareness of the Coors Light Twins and position them as exciting brand spokespeople for interviews with national print/TV/radio outlets. |
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Strategies: |
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- Utilize celebrity events and appearances to generate press exposure.
- Develop synergy with Coors corporate initiatives including Official Sponsorship of NFL.
- Incorporate Twins into press outreach for SuperBowl and NFL Kickoff activities.
- Create EPK of Twins commercials and allow set visits during filming.
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Press Results: |
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Campaign has resulted in significant and sustaining national press awareness over a two year campaign timeframe. Twins appearances consistently deliver press. |
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Ultimate Business Results Achieved: |
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One of the most popular and recognizable brand entities for Coors |
